Modernizing Tropitone Sunscreen:
Exploratory Shape Engineering Excellence & Big Brand Identity
Brief
To create packaging ideation for young adults needing a slim modern bottle with brand real estate that
drives international appeal.
Approach
We created a multi-tier architecture based on luxury and natural dog biscuits treats, and created
In 2012, bstrat created a new cutting edge engineered bottle shape to aid application and
brand feel, as well as developed a new brand logo evolution, labelling and Brand Architecture to aid
on-shelf navigation. The logo design inspiration evolved out of the French Rivera style of umbrella,
whereas the packaging architecture navigated each product from the primary Reason To Believe [RTB], the
sunscreen factor, as well as product descriptor through naming conventions.
Results
We created disruptive innovation on the cap, unique and iconic bottle shape, and modern appeal to the
younger generation, through this exploratory design.
