Showcasing diversity and quality in South Africa:

Rebranding SA’s Nestle Corporate Identity

Brief
In 2013, bstrat was asked to bring the South African corporate brand to life in South Africa, by visually communicating the big brand ethos.

Approach
We built a regional group strategy nested under the Nestle global brand identity that is a regionally relevant big idea for the Master brand. We built and launched the brand externally and internally, with training for SA Headquarters to align with the new brand story.

Results
The solution included a big brand regional identity and full CI application: “From our nest to yours”.

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