Building the ONE for Danone:

Locally relevant corporate brand strategy and execution

Brief
Build a regionally relevant brand for the Danone SA team to unify and unite them under ONE Purpose and ONE vision as ONE team.

Approach
In the mark, we identified ONE, and built the Purpose, as one vision, one team danONE.

Results
A brand that unified the Danone SA team as ONE force, applied through HQ in Johannesburg.

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